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EA: “We haven’t seen any damage to the Battlefield franchise”

EA claims the issues with Battlefield 4 have not damaged the franchise at all.

EA Battlefield brand

One could argue that Battlefield 4 had the worst launch of any Battlefield game in history. Even for Battlefield standards, where games are always launched with some bugs and glitches, Battlefield 4 was something else — it was practically unplayable for weeks after release.

All this has contributed to not just anger from the fan base, but several lawsuits from investors as well. And while many believe that this has hurt the Battlefield franchise, EA doesn’t see it that way.

Speaking at a conference hosted by Morgan Stanley, EA CFO Blake Jorgensen was asked if all the Battlefield 4 troubles had hurt the franchise as a whole. Jorgensen said that EA “hasn’t seen any damage”, adding that “clearly we’re very focused on protecting the brand”. Jorgensen went on to say:

“We’ve also tried to provide extra content to the consumers to make sure they keep coming back and playing the game and we’re finding that it’s working very well, I don’t see that there’s a damage issue.”

This “extra content” he’s talking about are some weapon unlocks and gold Battlepacks. Not exactly a lot for those who shed out $60 + $50 for Premium for a broken game. Last month, EA said that Battlefield 4 sales were “unaffected” by quality issues.

While EA believes that the Battlefield franchise hasn’t been damaged, most gamers — us included — would say otherwise. Personally, I’ll never pre-order another Battlefield game. And I’ll never buy a Battlefield game at launch. It’s just not worth the trouble. Even now, months after the release, the game is still buggy.

Will you pre-order the next Battlefield game, even after what happened with BF4? Let us know your thoughts in the comments section.

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  1. Luke
    March 9th, 2014 at 12:25 pm

    Nah, Ain’t gonna get through the same hate train all over again. I guess the only reaseon I haven’t smashed my keyboard yet is that I don’t want to buy the new one…
    For me it’s a freaking joke saying “no damage is done”, we’ll see about that when yet another bf comes out.

    To sum up – no, I won’t preorder any incoming bf game

    • jdb
      February 26th, 2016 at 11:23 am

      I’m not preordering anything from dice or EA again simply because of bf3 to bf4 mess ups, bugs, and just a plain train wreck. If you haven’t seen the damage then you need to fire you trend analyst and accounting department for hiding the real results haha

  2. bob saget is my chauffeur
    March 9th, 2014 at 12:29 pm

    I will continue to hope for the best, but they dont get another penny until netcode is a much higher priority, and prove it.

  3. Pen Jon
    March 9th, 2014 at 12:38 pm

    These kind of comments really annoy me. I would rather see that they stop lying and promise improvement going forward. Probably, he pretends the BF4 issues did not damage the ‘brand’, to avoid (new) legal claims.

  4. mohammad
    March 9th, 2014 at 12:40 pm

    of course it’s not damaged because of the high pre-orders little ea shits keep saying lies every time i would like to lash them by the whip until they stop creating unfinished games & all of you must know that one of the three law suits ea facing right now is named as NO GAME PUBLISHING FOR 5 STRAIGHT YEARS & if they won it against ea then say goodbye to battlefield , starwars battlefront 3 , need for speed ( which is not good anyway ) or any other future game & if dice contract ended with ea they should not come back to them .

    • mohammad
      March 10th, 2014 at 9:17 am

      if bf4 was screwed then why not screw this even .

  5. OlympusGames
    March 9th, 2014 at 12:45 pm

    I would still pre order the next Battlefield, but Ea and Dice more thought into their work. Personally yes, but of its buggy as shit again I will never buy Battlefield game.

  6. BL
    March 9th, 2014 at 12:58 pm

    EA/Dice must be seeing and playing a different game than the rest of us are…

  7. Welz82
    March 9th, 2014 at 1:15 pm

    Im a big BF fan, been with it since 1942, though I did skip 2142 and Vietnam after the patching issues with BF2, finally got back into it with Bad Company (man i miss those MP maps).

    For me, BF4 is the last Battlefield game I ever pre-order or buy at launch (regardless of discount). Dice/EA have lost customer confidence rushing BF4 out like they did, and sadly I wouldnt be suprised if they did it again. I may pick up BF5 if a) its different enough from the previous games, b) its been out for 4 months and is stable and c) if its at 75% off on sale.

    As for BF4, It seems stable enough now on my PC, but TBH Titanfall is out next week and I’d much rather have fun with that.

    • Tn0rr1s
      March 9th, 2014 at 8:21 pm

      I am exactly the same way man…never again. Gonna wait at least 3 months before even considering to buy the next release.

  8. Rich
    March 9th, 2014 at 1:44 pm

    Maybe they are right. People in general are pretty stupid.

  9. Gaddafi
    March 9th, 2014 at 2:50 pm


  10. Poor
    March 9th, 2014 at 2:53 pm

    This was my last BF pre-order.
    They need to show me that I`m wrong. The game is still broken worse than before 02/26. The netcode in this game is a joke. No hit registration.

  11. quads
    March 9th, 2014 at 3:22 pm

    I learned my lesson back in BF3. dice & ea has not gotten a cent from me since. The BF4 was a joy for me, as I obviously had zero trouble with it (since i never bought it 🙂 ). Obviously sorry for all the suckers that still did pre-order/buy at launch.

  12. SyNxChaos
    March 9th, 2014 at 4:45 pm

    Haha they must still be playing Battlefield 2 or something thinking it is Battlefield 4! I mean it has gotten better since launch (still some issues), but honestly I don’t think I will buy it so soon (and I didn’t even pre-order the game). I know it is something Battlefield/DICE/EA will never do, but I love how the DayZ Standalone is having their early access program.

  13. Yep Yep
    March 9th, 2014 at 4:46 pm

    That’s because by all accounts (including my buddy who is a COD nut), COD has been just as bad with its own issues. We’ll see how many people stop playing when Titanfall comes out, and continue not to play while it’s out.

  14. mjaul
    March 9th, 2014 at 5:16 pm

    It seems kinda dumb, what are EA going to do? Admit that it hurt the brand? Admit that the damage has occurred? Their stock would plummet and it would place highly constricted choices on their business model. I am not defending EA here. What they should have done from day one is not ivory tower their stance and jump into fixing the problems like leaders, not bosses.

    • quads
      March 10th, 2014 at 7:41 am

      You forgot one thing…the people in suits, actually running the franchise (I suppose those quoted here), would get their asses kicked if the true picture was presented. Hence they have no incitement in telling the truth – zero.

      Of course they could also be assuming, that people will forget very soon about this and happily pay in advance again come the next release. Given history, and the fact that the big masses often have short memory and are “not so intelligent” 😉 , they could very well be correct in their assumption.

      • quads
        March 10th, 2014 at 7:42 am

        I mean, just read post from “phantom ” below…to see my point about the masses.

  15. phantom
    March 9th, 2014 at 5:29 pm

    I’d buy the next without a heartbeat. I’d rather have bugs than cheaters in the game. The bugs are expected if it get bad just go play something else that buggy too just not in the headlines at the moment. And even if it was perfect by now folk would still be talking about all the past problems ….oh like now. its a product and not the first that someone has has issues with… grow up people find something if to talk about. Titanfall is about to launch jump on that bandwagon. Give BF4 a break Dice and EA hasn’t abandoned the game yet.

  16. meep
    March 9th, 2014 at 6:38 pm

    Considering all the bugs and netcode problems, I don’t think I’ll buy any add-ons until all the bugs have been fixed. The game doesn’t feel fluid like it did in the previous games in the series. It doesn’t have the spark battlefield used to have. It seems like they tried to make the game for EVERYBODY which made the game worse for the old fans. Many times in multiplayer I’ll shoot somebody and knife them but they don’t die or I’ll glitch out and die randomly. These seem to make the game frustrating to play at times.

  17. DigitalOverdose
    March 9th, 2014 at 8:36 pm

    No, I will not pre-order the next Battlefield game again. This game is a big dissapointment for me and it gets worse every day since it has been released while a lot of bugs are still not fixed. And the longer it takes, the less confidence I have that they will ever be fixed. Each day I ask myself more and more the question why I play it. The bugs/netcode irritate me more and more, I’ve never been a fan of most of the maps (most of them feel like you can’t get any structure in them while playing, opponents seem to be able to spawn/appear anywhere at any time during a round) and a lot more things start to botter me more and more like all the sniping, to many vehicles, etc… Also the broken promises make me care less and less for this game. Getting all the major bugs fixed before bringing out anything new? What a laugh! And those things like ‘player appreciation month’? By the end of febrauri I didn’t care anymore. I’m not gonna keep on playing a game while not having fun just to get some useless scopes or barrels I will never use…
    I get to play more BF3 lately. Sure, that game wasn’t perfect either but the state of BF4 is far mor worse. And everytime I get fragged in BF3 I get the feeling that it was my own dumb fault or my oppenent was just better then me, not like in BF4 where I get the feeling like ‘how was that possible?’ or something like that. To bad the amount of servers for BF3 is decreasing…

  18. NoobHunter
    March 9th, 2014 at 9:37 pm

    Definitely will never pre-order a BF game anymore or buy at launch. Unless they finally improve the Netcode I will never buy a BF game anymore. After BC2 it downwards quickly

  19. khks
    March 10th, 2014 at 12:45 am

    you must apologize !

  20. joe A
    March 10th, 2014 at 1:26 am

    Not worth it i mean i love alll battlefield games but we paid for bullshit $65 for the game and $50 for premium and now u can go and buy the game with premium for just $50. and all the stuff yoir supposed to get as a premium member like dmr shortcut and gernade shortcut now u got a whole bunch of noobs with all the wepons and all types of lag and net code the only game mode ive found with no issues is defuse and thats because its 5 on 5 conquest (my favroite) is just a mess and its soo freakin ridiculous. I love battlefield and allways have been a hardcore bf person but this game ruined it for me

  21. Rene M
    March 10th, 2014 at 2:21 am

    Ill never preorder a EA game ever again…
    Im going to wait 3 months or more…or try it out before even considering buying or renting it…i Hope Dice does a Bungie and goes solo…the game is doubt about that…but its still lik only 75% complete game and we
    are unpaid beta testers…we get a few battlepacks and paint and camos…who cares…i paid 110 bucks for a broken beta game…so far premium has been a complete joke

  22. FinnishFlash
    March 10th, 2014 at 2:29 am

    No way. I’ve seen a lot of faulty launches over the years, and it’s not really a problem for me.. The thing that made this particular launch so unbearably irritating is the arrogance of EA and the incompetence of DICE to manage the patching and QA cycle, as well as informing the community about how they are addressing all the issues. Player appreciation month was a failed attempt at keeping people calm.

    Because of EA:s marketing strategies, they probably minimized the hit on sales, as a lot of people pre-ordered the game (and premium), and there is, of course, no way of getting a refund. As a side note, EA did the same thing with Sim City.. and well, Battlefield 3.

    So I agree, we shouldn’t pre-order, we shouldn’t believe the hype, and we should probably wait a year after release to buy anything..

  23. gary dubin
    March 10th, 2014 at 6:44 am

    Its over for me, Not buying any DLC or Premium on BF4.

    Off to play south Park stick of truth, that’s much better, screw you EA I am going home!

  24. frank
    March 10th, 2014 at 1:27 pm

    premium players still have to pay to play online.sux I thought ea was dropping all online charges,games are now more expensive,then dlc, now ps4 players must be playstation plus members to play online.getting ps4 has been one let down after another. if we wanted so much drama just to play a fukn game I would have bought an xbox1.which is probably what im going to do.

  25. mydogs
    March 10th, 2014 at 3:12 pm

    Ill never preorder a EA game ever again…
    Im going to wait 3 months or more So I agree, we shouldn’t pre-order, we shouldn’t believe the hype

  26. Methodoc
    March 10th, 2014 at 3:34 pm

    I want EA/DICE to look at my Battlelog, aside from the BF1942 expansions, I’ve owned all the previous BF games, including the spin offs. I loved the series, but competition with COD has made an already greedy company (EA) worst.

    I’m a PC gamer, but own a PS3. Not only am I not ever going to pre-order or buy a BF game day one, I’m only going to support PC only games…no multi platform BS. You want a classic BF2/2142 experience, play Planetside 2.

    Star Citizen btw is what I see as my main go to game.

  27. YaselCubano
    March 10th, 2014 at 3:51 pm

    Yep we paid $110 for this game that should be named BullshitField 4x .

  28. Former Battlefielder
    March 10th, 2014 at 8:30 pm

    Yeah, no. Not buying any future Battlefield games, EA games, or DICE games; will be aggressively pushy to my friends in regards to “you better not buy that unless you’re a hardcore mental masochist.”

  29. pootisbitch
    March 10th, 2014 at 10:32 pm

    Wanna hear a tip? Because in my country, life sucks, buy a game 5 months later.

  30. DigitalOverdose
    March 11th, 2014 at 7:37 am

    I’ve been thinking and well… maybe they actually really did not see any damage yet. After all: at launch lots of players allready pre-ordered the game so they allready got their money from there. And off course at launch many people who hesitated to pre-order finally bought the game in the first few weeks/month after, before the game was widely acknowledged as beeing full with bugs that would not be fixed very soon. Maybe even influenced by all the ‘paid’ youtube promo movies from the pro-gamers where the game was presented like there was nothing wrong with it. So yes: maybe they have all the revenue they counted one and really see no damage at this time…
    But I’m pretty sure that the real damage is yet to come for EA/Dice when they launch their next game in the franchise and lots of people won’t pre-order or buy at launch anymore because they lost their thrust in the franchise. That’s when they gonna see the actual damage from what they have done now!

    • NoobHunter
      March 11th, 2014 at 1:22 pm

      True that. I hope sales will be really bad so they open their eyes. It will mean that the next title is going to suck from the start as well at least

  31. Laughable
    March 11th, 2014 at 10:26 am

    The fact they have to make statements like this says it all. These people are scumbags, thieves, or liars. Take your pick. I will never give ea/dice another penny.

  32. InSaNeOldGuy
    March 11th, 2014 at 11:59 am

    Wait till the next EA/DICE title is proven to be in good working order before purchasing. We need to set these boundaries to keep instances like the BF4 fiasco from happening to us again. We’re a huge community; why do we let a small company like EA push us around ?

  33. ScreamFace
    March 13th, 2014 at 4:09 pm

    The state of the game is still not acceptable.

    Also the game is dying as a result. There’s plenty of game modes you can now rarely play as the player base is so low the servers aren’t populated.

    The latest patch actually seems to have brought more little annoying bugs and things not working that I recall ever being in the game.

    Netcode still isn’t good enough.

    It’s not acceptable that standard and accepted game play is shooting someone not facing towards you. Then dying and as you die the kill cam switching to that person turning and shooting at you.

  34. Brandon
    September 6th, 2014 at 9:20 am

    My dad always said “Don’t throw GOOD money after BAD” Battlefield 4 is a waste of money, effort and months of time trying to play a game that has never worked!!!

    October 12th, 2014 at 7:39 am

    1 step: denial

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