EA: “We haven’t seen any damage to the Battlefield franchise”
One could argue that Battlefield 4 had the worst launch of any Battlefield game in history. Even for Battlefield standards, where games are always launched with some bugs and glitches, Battlefield 4 was something else — it was practically unplayable for weeks after release.
All this has contributed to not just anger from the fan base, but several lawsuits from investors as well. And while many believe that this has hurt the Battlefield franchise, EA doesn’t see it that way.
Speaking at a conference hosted by Morgan Stanley, EA CFO Blake Jorgensen was asked if all the Battlefield 4 troubles had hurt the franchise as a whole. Jorgensen said that EA “hasn’t seen any damage”, adding that “clearly we’re very focused on protecting the brand”. Jorgensen went on to say:
“We’ve also tried to provide extra content to the consumers to make sure they keep coming back and playing the game and we’re finding that it’s working very well, I don’t see that there’s a damage issue.”
This “extra content” he’s talking about are some weapon unlocks and gold Battlepacks. Not exactly a lot for those who shed out $60 + $50 for Premium for a broken game. Last month, EA said that Battlefield 4 sales were “unaffected” by quality issues.
While EA believes that the Battlefield franchise hasn’t been damaged, most gamers — us included — would say otherwise. Personally, I’ll never pre-order another Battlefield game. And I’ll never buy a Battlefield game at launch. It’s just not worth the trouble. Even now, months after the release, the game is still buggy.
Will you pre-order the next Battlefield game, even after what happened with BF4? Let us know your thoughts in the comments section.